Our family business was founded in 1948 and over the years has developed into the market leader for fashionable and classic traditional costumes. In addition to Munich, we also have branches in Stuttgart and Berlin, offering traditional costumes for every occasion. Whether young or old, local or tourist, price-conscious beginner, fashion victim, classic or extravagant, Angermaier leaves nothing to be desired.

With our ideas and our courage to break new ground, we have liberated traditional costume from its outdated image and ensured that it is now socially acceptable again. Not only at folk festivals such as the Oktoberfest, but also at parties, weddings and in everyday life, traditional costume is now worn a lot.

As early as 25 years ago, we created complete sets which, thanks to their attractive prices, also gave young people access to traditional costumes.

Unusual and outstanding brands such as the pompous “Harald Glööckler by Angermaier” line, the trendy  “Catherine Hummels by Angermaier” collection and the high-quality König Ludwig collection, which is  created in collaboration with the Wittelsbach royal family, were causing a sensation. Together with top model Barbara Meier, we are now presenting the sustainable Greenline x Barbara Meier collection. Also outstanding are the trendy TrachtenLobby collection, the Leo collection in cooperation with Bayern Tourismus, the joint project with fashion designer Marina Hoermanseder and the stylish Distorted People collection with the lifestyle label from Munich.

Angermaier stands for sustainable responsibility. We were the first traditional costume manufacturer in the world to introduce our sustainable “Greenline” line back in 2017: the only traditional costume collection in which all items are 100% Ökotex certified. We also have climate-neutral certified leather production and many vegetable-tanned leather pants in our range.

Through creations such as the “most expensive dirndl in the world”, which is encrusted with 150,000 Swarovski stones, the “One Million Dollar Dirndl” or the “Football World Cup Dirndl”, which is even on display in the House of German History, we have raised awareness of traditional costume among the general public. Media from 123 countries reported on the World Cup dirndl, for example.

We are also highly regarded as the manufacturer of the Lufthansa dirndl, outfitter of the German champions EHC Red Bull Munich and TSV 1860 and Playboy. We are also a sponsor of bobsleigh world champion Johannes Lochner, multiple gold medal winner Felix Loch and luge world champion Anna Berreiter.

“Friends of the Brand” include numerous celebrities such as Dirk Nowitzki, Boris Becker, Snoop Dogg, Katharina Witt, Tommy Haas, Peter Maffay, Bastian Schweinsteiger, Mats and Cathy Hummels, Caro Daur, Riccardo Simonetti, Ursula Karven, Natalia Avalon, Inka Bause, Stefanie Heinzmann, Arnold Schwarzenegger, the Backstreet Boys, Tom Brady and the Klitschko brothers.

Our events are legendary, above all: the traditional costume nights in Munich, Stuttgart and Berlin, the Dirndlspringen or the annual curling world championship in traditional costume.

We have already received numerous awards for our outstanding innovative strength, creativity and social  commitment. These include the “Family Business Award” from the European University, which was presented to the successful family-run company in 2012. Angermaier was also recognized by Sheryl Sandberg as an exemplary medium-sized company for its ability to gain more than 20,000 fans on Facebook within a year. Angermaier CEO Dr. Axel Munz was also a finalist for the prestigious Entrepreneur of the Year Award 2019, which honors outstanding entrepreneurial personalities in Germany and recognizes special innovative strength, creativity and social commitment to society. Inclusion in the “Hall of Fame” further underlines his extraordinary achievement.

We love traditional costume and want our styles to convey a zest for life and a sense of togetherness.

We hope you enjoy wearing them!